how it started
"Más Auténtico started from a feeling so many of us know: searching for products that feel like our family, culture, and story, and realizing we had to create what we couldn’t find." - David (founder)
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What We’re Here to Change
For too long, our community has had to choose between products that work and products that actually feel like us. We’re here to bring both together: everyday pieces that are useful, beautiful, and rooted in cultura.
Mas Autentico shows up through designs inspired by our colors, our traditions, our humor, and the moments that make home feel like home. We don’t just make products. We make pieces that help our community feel seen, celebrated, and más auténtico.
The Roots of Our Name
The name started with a word so many of us have said our whole lives: ma. It is what we call our moms in our homes, our group chats, and our family gatherings. Ma, ya comiste? Ma, where are you? Ma, ya voy.
When we think about what makes us más auténtico, more ourselves, more rooted, and more real, it always comes back to her. To our moms, the ones who raised us, grounded us, and never let us forget who we are or where we come from. Two letters, one word, one whole world.
Our values
God first, always. Every door that's opened, every blessing we've gotten we know where it comes from. We try to honor that in how we work and how we treat people.
You are the familia. Every customer, every order, every cup you come first. Whether you found us through a friend, a pop-up, or by chance, the moment you're here, you're one of us.
We don't cut corners. Every piece is designed thoughtfully, made well, and built to last because if it's not good enough for our moms, tías, and abuelas, it's not good enough to sell.
Priced so everyone can afford something beautiful. Made for mom, tía, abuela, and you. Meaningful gifts shouldn't come with a price tag that shuts people out.
Rooted in Community
Más Auténtico was born from a simple belief: the everyday things we use should mean something. Even a morning cafecito can carry where we come from, who raised us, and where we are going.
For us, showing up means more than being a business. It means being present at local markets, supporting rising community leaders and youth, and lending a hand wherever our community is building something meaningful. Wherever cultura is growing, we want to be there.